Glad you could make it

I’m a Creative Director & Art Director
living and working in NYC.

Below you’ll find a selection of my
favorite projects, have fun!

Hooray Beer

RED STRIPE

After a 3-year marketing hiatus, we relaunched Red Stripe by casting our own reggae band in Kingston, Jamaica. We created a campaign of original songs celebrating small victories in life - like using a really big word correctly during an office meeting or remembering you put beer in the freezer before it explodes.

Big Word Ussage

She Texted Back

Perfect Shower Temperature

Office Party

Free Money

Freezer Beer Rescue

The Full Album

We took the music from the commercial (as well as some additional tracks) and created full-length songs out of them. The full LP was recorded in two days at Anchor Studios in Kingston, Jamaica. Home to the Fugees and birthplace of Shaggy’s “Mr. Bombastic.”

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A Million Thanks

XFINITY

Xfinity needed to express their sincerest gratitude to their customers, but an ordinary thanks could only go so far. That’s why we created the most enormous thank you note ever to be folded into a paper airplane and sent to Xfinity customers across the country.

While at Good Kid (A Comcast Venture), we were incredibly fortunate to work with the special effects team at Preymaker on this - led by the formidable Angus Kneale and Jasper Kidd. The intricacies of the paper texture, lighting, and animation come together to partner effortlessly with the creative. This project truly was a treat to work on.

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Never Stop
Improving

LOWE’S HARDWARE

Lowe's wanted a change. The No. 2 player in home improvement had been developing “My Lowe's,” an online system to help people log their DIY projects and purchases, and asked us for a whole new brand positioning, emphasizing innovation.

Exploded

Coloring Book

Lights

Don't Stop

Columbus Day

Black Friday

Lowe's Magazine

Lowe’s How to Tap-Thrus

Last year, Lowe’s, one of the world’s largest retailers in home improvement, arrived on the mobile scene with 6-second tips, called Fix in Six. This year, we challenged ourselves to move from simple tips to full-length tutorials. We did this by unlocking a hidden feature of Vine that even they had yet to exploit. The secret was in the tap. With the simple tap of a finger, we found we could expand time. 6 seconds didn’t have to be 6 seconds. This allowed us to condense every step of a home improvement project – into one 6 second “Tap-Thu” video.

Plant a Tweet

At the beginning of the summer, Lowe’s wanted to get customers into the store – so we enticed those customers with free gift cards. All they had to do was Plant a Tweet...

-------{{----@ #Lowes #PlantAtweet

Each tweet created resembled a flower, and each one was unique. The more tweets were liked and retweeted, the better the gift card got. Points were also earned by checking in at Lowe's on Foursquare and pinning tweets on Pinterest. Over 10,000 gift cards were redeemed, 20,000 Foursquare check-ins, 30,000 Pinterest pins, and 100,000 Tweets. The result was hundreds of thousands of dollars in sales, increased foot traffic to the stores, and a massive increase in Lowe’s social following.

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Everything
Computes

HEWLETT PACKARD ENTERPRISE

HPE enables innovation across a variety of industries. These stories range from Blockchain to orbiting supercomputers to the cure for Alzheimer’s. Being a space and science nerd, these were a blast to make.

Blockchain

Poker A.I.

Mars

Stephen Hawking

Alzheimer's

Tottenham Hotspur

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FedEx Cup

FEDEX

I used to caddy when I was in high school, so I know that nothing is more important than your clubs, they are your babies – even if you have babies.

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Tame I.T.

HEWLETT PACKARD ENTERPRISE

Enterprise I.T. has a problem. They keep buying new technology that sits alongside the old technology. Hardware, software, cloud, and virtual platforms, all cobbled together. Growing in their basement is a big hairy problem. So we created a campaign about all the ways HPE enables IT professionals to tame that monster. The commercial was supported by digital, social, print, and OOH.

monster type gallery

Before the monster was fully developed, we needed a short teaser.

They loved it so much we made one for Japan, the result was one strange video.

But IT execs aren’t easy to convince. So we brought the monster to life where they are - Worldwide tech conferences. And we did it with the HPE vMonster. The first ever live virtual puppet.

Live Puppeteer interaction

Live Keynote Speech

Control the Monster

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The Selfie Bag

THE PRESIDENTIAL FITNESS COUNCIL

When the President’s Council on Fitness, Sports, & Nutrition throws a party, you know we’re gonna have to make people work for their selfies. So we made “The Selfie Bag.” Built from scratch, the selfie bag is a one of a kind piece of gym equipment comprised of canvas, cameras, and enough gumption to take punches from sports stars, politicians, and inebriated hobnobbers alike.

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Fear No Cloud

HEWLETT PACKARD ENTERPRISE

In the United Kingdom, businesses are a lot more weary of migrating their data to the cloud. In a series of short animations, we showed them that with HPE there's no reason to fear the cloud.