Jake Blumenau is a creative professional who still can’t believe he gets to do this for work.
Xfinity
Rewards
A MIllion Thanks
Xfinity needed to express their sincerest gratitude to their customers, and an ordinary thank-you note could only go so far. That’s why we created the most enormous thank you note ever to be folded into a paper airplane and sent to Xfinity customers across the country.
NASCAR
Fast Asleep
America’s Fastest Internet Delivers the Fastest Way to Fall Asleep.
According to the CDC, 1 in 3 Americans are sleep deprived. That’s 1 in 3 NASCAR fans. So how can America’s fastest internet help sleep deprived NASCAR fans go to sleep fast? We created the world’s first motorsport sleep album that mixes the authentic, hard-hitting sounds of NASCAR, ambient soundscapes, and binaural frequencies - tones that promote relaxation in the brain. The album launched exclusively on Spotify and was made for @XfinityRacing fans who need help drifting off to sleep the night before a race, or after a day at the track. Our secondary target, hardcore sleep fans.
iPhone
Keynote to broadcast
in four days.
When telcos get to make iPhone spots, the fruit company doesn’t give us any more info than anyone else. So we had to come up with an idea that will work for anything, have zero post, and feature close us of the phone.
Sharing Xfinity
Sharing with roommates is hard, sharing Xfinity internet is easy.
A simple premise that allowed us to create work across broadcast, social, and even produce products that helped humans exist while living with other humans.
To activate on social
we made actual products
then we made
actual ads for them
then we sent them to
actual influencers to actually use
Internet Issues
When competitors hit the market with 5G home internet, Xfinity asked us to bring up some of its issues. We said sure, but let's do it in therapy. So we put "rival customers" on the couch, then played out their dysfunctional relationships, courtesy of their dysfunctional "internet." We tapped Judy Greer to be the therapist. Though we renamed her Dr. Trudy Fleer. You know, so nobody would know it's her.
To activate on social we developed the backstory of the 5G Home Internet Lumberjack.
And offered his services to TMobile customers with targeted social for his company.
Red Stripe
After a 3-year marketing hiatus, we relaunched Red Stripe by casting our own reggae band in Kingston, Jamaica. We created a campaign of original songs celebrating small victories in life - like using a really big word correctly during an office meeting or remembering you put beer in the freezer before it explodes.
Lowe’s
Lowe's wanted a change. The No. 2 player in home improvement had been developing “My Lowe's,” an online system to help people log their DIY projects and purchases, and asked us for a whole new brand positioning, emphasizing innovation.
Plant a Tweet
At the beginning of the summer, Lowe’s wanted to get customers into the store – so we enticed those customers with free gift cards. All they had to do was Plant a Tweet...
-------{{----@ #Lowes #PlantAtweet
Each tweet created resembled a flower, and each one was unique. The more tweets were liked and retweeted, the better the gift card got. Points were also earned by checking in at Lowe's on Foursquare and pinning tweets on Pinterest. Over 10,000 gift cards were redeemed, 20,000 Foursquare check-ins, 30,000 Pinterest pins, and 100,000 Tweets. The result was hundreds of thousands of dollars in sales, increased foot traffic to the stores, and a massive increase in Lowe’s social following.
How to Tap-Thrus
ear, Lowe’s, one of the world’s largest retailers in home improvement, arrived on the mobile scene with 6-second tips, called Fix in Six. This year, we challenged ourselves to move from simple tips to full-length tutorials. We did this by unlocking a hidden feature of Vine that even they had yet to exploit. The secret was in the tap. With the simple tap of a finger, we found we could expand time. 6 seconds didn’t have to be 6 seconds. This allowed us to condense every step of a home improvement project – into one 6 second “Tap-Thu” video. .
FedEx
Nothing is more important than your clubs, they are your babies – even if you have babies.
TD Ameritrade
Got to meet the ninth-most accurate kicker in NFL history and shoot at Metlife Stadium. They let us throw the ball around a bit on the field, it was awesome – until our copywriter twisted his ankle and had to get wheeled off the field.
“He knows how to make everyone feel like part the team.”
“Jake is a genuine, smart and fun character who above all else is a solid team player. He is a strong conceptual thinker and a good listener. He knows how to make everyone feel like part of the process and the team. Jake fires off solid creative concepts and stays humble about them. He is cool, even during the stressful moments, and doesn’t take stuff personally. Jake will not only make the work better, he will also make your creative team healthier by putting smiles on everyone’s faces. He is a great person.”
- Carlos Perez
Group Creative Director, Media Arts Lab
“Obsessed with craft
and most importantly,
makes everyone around him better”
“I had the pleasure of working with Jake for a long time. He reported into me as a CD for nearly 5 years. Jake is someone you want on your team - ambitious, pro-active, obsessed with craft and most importantly makes everyone around him better. Jake brings never-ending positivity in and outside of work in everything he does. It’s infectious; especially to mid/jr level creatives. Finally, Jake is someone you can count on. He always delivers and goes above and beyond. I loved working with him and hope to do it again in the future.”
- Tim Flood
VP, Brand Strategy & Creative, Comcast
“The rapport Jake has with all levels of clients is impressive”
“Jake's strong and unifying voice is the steady for all projects. He is a great team player and leader. Always making sure his partners' and lower level creatives' voices are heard in client meetings and vendor reviews. Clients trust him- on other brands client reviews are often one-sided and feedback isn't always discussed. They really listen when Jake pushed for a creative decision.
- Ariana Ekonomou
Producer, Wieden + Kennedy
“He's able to identify
big opportunities
in little briefs”
“Jake's strong and unifying voice is the steady for all projects. He is a great team player and leader. Always making sure his partners' and lower level creatives' voices are heard in client meetings and vendor reviews. Clients trust him- on other brands client reviews are often one-sided and feedback isn't always discussed. They really listen when Jake pushed for a creative decision.
- Emily Canan
Strategy Director, BBDO